Themba Dlamini, one of the great success stories to emerge out of CAST’s business development programme, has taken his car-wash business to the next level.
With dreams of expansion, Themba set out with a mission to purchase a container for his business. This would allow him to have a spaza shop running alongside his carwash so that while customers were waiting, they could hang out, purchase food and drinks and socialise with one another.
Last weekend, the passionate entrepreneur held an Open Day to celebrate the new development in his business. Denis de Chalain, who is a business mentor to Themba, works for the Imana Foods Group and organised for them to run an Imana promotion in conjunction with the Open Day. They required a core group of people to cook their food samples on the day and this was done by several of CAST’s Business Forum volunteers. This partnership helped contribute to the day’s success and drew in bigger crowds who were curious to see what the hype was about (and wanted to get some free Imana promotional products).
Despite the rainy weather, a significant amount of people turned up to support KwaDabeka’s favourite businessman and the atmosphere was full of celebratory joy for Themba.
The next step is to develop his Car Wash business further by adding a “shisanyama”, or a braai area to the mix. He is looking forward to future events where other companies will be partnering with him to market his business as well as their brands, so watch this space.